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New Venetian plaster products can be utilized as an affordable wall solution, to create a personalized look for customers in both ends of the market: residential and high-end commercial sectors.
The green building movement proves its upward trend not only as a responsible answer to sustainable building, but also as an incentive for innovation. Ten years ago, the term “green” was considered a precious ambition with high hopes of changing the way builders looked at approaching construction.
The promotional literature on Goldfarb Properties’ apartments at 920 Riverside Drive reads like a J. Peterman catalog entry, “…Aim Higher in Upper Manhattan’s Gorgeous Washington Heights Neighborhood. 920 Riverside Drive offers Large, One to Three Bedroom Apartments, Many with Spectacular Views of the Majestic Hudson River and The George Washington Bridge.”
“Italian finish” is the broad term given to a wide range of products that have been introduced into the market. Other names include faux finish, Venetian plaster, colored veneer plaster and I am sure there are more regional names out there in the marketplace.
Vertical decorative concrete is well on its way to becoming a major design trend in the marketplace. All one needs to do is look at its potential for creativity and innovation to see the viability of this craft.