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You might think that a name like Fat Boy’s Pizza is all the branding a business would need, but founder and CEO Gabe Corchiani knows better. A strong brand goes beyond name recognition and creates a unique, identifiable experience.
When the Italian Kitchen restaurant in Vancouver, British Columbia, lost its lease, owner The Glowbal Group decided to move the restaurant down the street, into a site vacated by another restaurant. Monica Jeffers, of Monica Jeffers Interior Design in Squamish, British Columbia, says the new location’s existing design had become “tired and dated and sad.”
Alpha Brewing Company recently took its business to the next level with a new, expanded headquarters in St. Louis that features a high-performance insulated metal panel facade by Metl-Span.